We all come from a wide range of cultural, sexual, gendered, economical, biological, educational, familial and geographic differences.

One person's view or experience of a situation does not define the situation entirely for each. We recognise and affirm that people should be equal to one another regardless of the differences they hold.

These differences should be celebrated and not supressed, criminalised or eliminated.

We understand the importance of new ideas and technology. We recognise there needs to be informed and practiced diplomacy when it comes to data and the power it can hold.

Artificial Intelligence is not new, but its availability is. It is not the answer to everything but it is a tool to help work towards solving problems.

Responsibility and accountability are paramount when it comes to data acquisition and use. Information can be easily manipulated for nefarious gain and difficult to reverse when misused.

Our AI methods are created and used in such a way to eliminate copyright infringement. We do not condone the use of algorithms that have been generated through the use of content theft.

Education is a fundamental human right. It is in our nature to be inquisitive and learn about the world around us.

Humans are stronger when we are together; and the sharing of our knowledge collectively can bring everybody forward.

This is kept in mind when we work. There is no such thing as a stupid question. We aim to not only deliver results to clients, but help them understand what we have achieved with them.

The next generation needs to know what we have done in order to take the reins once we are gone. With this, we aim to assist educating the next generation so they can do things we haven't even imagined yet.

We believe in doing the most we can to minimise our environmental impact.

Some of the efforts we make to improve our environment:

Our business uses 100% of its electricity from renewable sources

We don't have a fixed office and operate remotely which saves commuting

Volunteer time to actively improve the local environment through conservation projects

Minimise waste and use sustainable products

There are many different thoughts about what makes a good leader. Each has its merits and drawbacks.

The leadership style we express focuses on leading from the front. We are only at our best when we work together, to build one another up.

We are privately owned. There are no shareholders or board members that dictate the business. Whilst there may be a driver for the business at the front, its workers help with directions.

Through this everyone has the opportunity to contribute to the end goals.

Likewise when we work with people, that's what we mean; with, not for.